1. Information We Collect
Articix collects information through various channels to provide better services and support client needs:
- Contact Information: Name, email address, phone number, company name, job title
- Communication Data: Messages, inquiries, consultation requests submitted via forms
- Usage Information: Pages visited, time spent, device type, browser information, IP address
- Analytics Data: Website interactions, conversion events, marketing campaign responses
- Cookie Data: Cookies and similar tracking technologies (with user consent)
- Sensitive Information: We do not intentionally collect sensitive personal data (health information, financial data) unless explicitly provided for service delivery
2. Legal Basis for Processing
We process personal data under the following legal bases (GDPR Article 6):
- Consent: When you explicitly agree to data collection (e.g., newsletter signup, marketing communications)
- Contract: When necessary to deliver services requested or to fulfill business inquiries
- Legal Obligation: When required by law, regulation, or compliance requirements
- Legitimate Interest: To improve services, prevent fraud, and enhance website security
3. How We Use Information
Collected information may be used for:
- Responding to inquiries and providing requested information
- Evaluating service opportunities and business relationships
- Sending newsletters, updates, and marketing communications (with consent)
- Improving website functionality, performance, and user experience
- Conducting analytics and usage tracking to understand visitor behavior
- Preventing fraud, abuse, and security threats
- Complying with legal, regulatory, and compliance requirements
- Supporting business operations and internal processes
4. Data Sharing and Third Parties
We share personal data only when necessary and with appropriate safeguards:
- Service Providers: Cloud hosting (AWS), analytics (Google Analytics), email services, CRM systems
- Business Partners: Carefully selected partners to deliver enhanced services
- Legal Requirements: When required by law enforcement, court orders, or regulatory bodies
- Data Processors: All processors have data processing agreements (DPA) in place
- No Selling: We do not sell personal data to third parties
5. Cookies and Tracking Technologies
Articix uses cookies and similar technologies for:
- Essential Cookies: Site functionality, security, session management (always enabled)
- Analytics Cookies: Understanding website usage and performance (requires consent)
- Marketing Cookies: Tracking campaign effectiveness and user preferences (requires consent)
- Third-Party Cookies: Google Analytics, marketing platforms (with consent)
See our Cookie Policy for detailed information on managing cookie preferences.
6. Data Retention and Deletion
We retain personal data only as long as necessary for the purposes outlined:
- Contact Information: Retained for 3-7 years for business and legal purposes
- Analytics Data: Retained for 12-24 months
- Newsletter Subscribers: Retained until unsubscribe or 3 years of inactivity
- User Right to Deletion: You may request deletion under GDPR Article 17 (right to be forgotten)
- Legal Hold: Data may be retained longer if required by law or active disputes
7. Data Security
Articix implements comprehensive security measures:
- Encryption: HTTPS/TLS encryption for data in transit, encryption at rest for sensitive data
- Access Controls: Restricted access to personal data based on job roles and need-to-know
- Security Audits: Regular security assessments and penetration testing
- Employee Training: Data protection and privacy training for all staff
- Incident Response: Procedures in place for data breach notification and response
- Disclaimer: No online transmission is completely secure; we cannot guarantee absolute security
8. Your Rights
Under GDPR and other data protection laws, you have the following rights:
- Access (Article 15): Right to obtain a copy of your personal data
- Rectification (Article 16): Right to correct inaccurate or incomplete data
- Erasure (Article 17): Right to be forgotten under certain conditions
- Restriction (Article 18): Right to restrict processing in specific circumstances
- Portability (Article 20): Right to receive data in a portable format
- Objection (Article 21): Right to object to processing, including for direct marketing
- Withdraw Consent: Right to withdraw consent at any time
To exercise these rights, contact: articixofficial@gmail.com
9. International Data Transfers
Articix may transfer personal data internationally:
- EU-US: Privacy Shield compliance and Standard Contractual Clauses
- Adequacy Decisions: Data transfers only to countries with adequate data protection
- Safeguards: Appropriate safeguards in place for all international transfers
- Transparency: Users notified of any international data transfers
10. Children's Privacy
Our website is not intended for children under 16 years old. We do not knowingly collect personal data from children. If we discover that a child has provided personal information, we will delete it promptly.
11. Policy Updates
Articix may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify users of significant changes and update the "Last Updated" date below.
12. Contact Us
For privacy inquiries, data requests, or to exercise your rights:
Email: articixofficial@gmail.com
Company: Articix
Location: Kerala, India
Phone: +91 7560987816
Data Protection Officer: Available upon request
Last Updated: January 2025 | Version: 2.0 | Effective: January 2025
This policy complies with GDPR (EU), CCPA (California), DPA 2018 (UK), and other international privacy regulations.