1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They contain information about your browsing behavior, preferences, and device identifiers. Cookies are a standard technology used across the internet to enhance user experience and gather analytics.
2. Types of Cookies
Articix uses different categories of cookies:
Essential Cookies
- Purpose: Required for website security, session management, and core functionality
- Consent: No consent required (always enabled)
- Examples: Session IDs, CSRF tokens, authentication cookies
- Duration: Typically 30 minutes to 1 year depending on function
- Provider: Articix
Performance/Analytics Cookies
- Purpose: Track website usage, page views, user interactions to improve performance
- Consent: Required (opt-in)
- Provider: Google Analytics, Articix analytics tools
- Data Collected: Pages visited, time on page, referrer, device type, browser
- Duration: 24 months typical
Marketing/Targeting Cookies
- Purpose: Track marketing campaign effectiveness, user interests, and retargeting
- Consent: Required (opt-in)
- Provider: Google Ads, Facebook, LinkedIn, other advertising platforms
- Data Collected: Interests, conversion events, engagement metrics
- Duration: Varies by provider (typically 30 days - 2 years)
Functional Cookies
- Purpose: Remember user preferences, language settings, user preferences
- Consent: Generally allowed (functional cookies)
- Provider: Articix
- Examples: Theme preference, location settings, saved form data
3. Specific Cookies Used
Common cookies and tools used on the Articix website:
- Google Analytics: Google's analytics service tracking website traffic and user behavior (_ga, _gid, _gat)
- Google Tag Manager: Tag management system (GTM) for tracking and marketing integration
- Conversion Tracking: Facebook Pixel, LinkedIn Insight Tag for campaign measurement
- Session Cookies: Articix-managed session management for user authentication
- Preference Cookies: User interface preferences, accessibility settings
- Security Cookies: CSRF protection, fraud detection
4. Legal Basis for Cookie Use
Articix uses cookies under the following legal frameworks:
- Consent (GDPR Article 7): Marketing and analytics cookies require explicit user consent
- Legitimate Interest (GDPR Article 6(1)(f)): Essential and functional cookies for legitimate business operations
- Legal Obligation: Cookies may be required for legal compliance and fraud prevention
- Contract Performance: Cookies necessary to deliver requested services
5. Similar Technologies
Beyond cookies, Articix may use similar technologies:
- Web Beacons/Pixels: Small invisible images used for tracking and measurement
- Local Storage: Browser storage for client-side preferences and data
- Session Storage: Temporary storage for single session information
- Fingerprinting: Device identification for security and fraud prevention (minimal use)
6. Managing Your Cookie Preferences
Cookie Consent Banner: When you first visit the website, a cookie consent banner appears allowing you to:
- Accept all cookies
- Accept essential cookies only
- Reject marketing and analytics cookies
- Manage individual cookie categories
Browser Controls: Most modern browsers provide cookie management features:
- Chrome: Settings > Privacy > Cookies and other site data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Privacy > Cookies
7. Third-Party Cookies
Third-party services may place their own cookies on your device:
- Google Analytics: Tracks page views and user interactions globally
- Google Ads: Retargeting and conversion tracking
- Facebook/Meta: Conversion tracking and audience building
- LinkedIn: B2B campaign tracking and insights
- Email Services: Campaign open/click tracking
These third parties have their own privacy policies and cookie practices. Articix is not responsible for their data handling.
8. Cookie Duration
- Session Cookies: Deleted when browser is closed
- Persistent Cookies: Stored until expiration date or manually deleted
- First-Party Cookies: Set by Articix (1 day - 2 years)
- Third-Party Cookies: Set by external services (varies by provider)
9. Impact of Disabling Cookies
Disabling cookies may affect your website experience:
- Website functionality and security features may not work properly
- Your preferences and login information may not be remembered
- Some pages may not display correctly
- Forms may require re-entry of information
- Personalized content may not be available
10. Data Protection and Security
Cookie data is protected through:
- Encrypted transmission (HTTPS)
- Secure cookie flags (HttpOnly, Secure, SameSite)
- Access restrictions and role-based permissions
- Regular security audits and compliance testing
- Compliance with GDPR data minimization principles
11. International Cookie Policies
Articix complies with cookie regulations across jurisdictions:
- GDPR (EU): Explicit consent required for non-essential cookies
- ePrivacy Directive (EU): Cookie consent and transparency requirements
- CCPA (California): Right to know, delete, and opt-out of cookie tracking
- CPA (Colorado): Similar to CCPA with cookies as personal data
- India IT Act 2000: Cookies subject to privacy and information technology regulations
12. Your Rights Regarding Cookies
You have the following rights:
- Consent Rights: Give or withdraw consent for non-essential cookies
- Access Rights: Request information about cookies stored on your device
- Deletion Rights: Request deletion of your cookie data
- Transparency Rights: Receive clear information about cookie usage
- Objection Rights: Object to specific cookie tracking activities
13. Policy Updates
Articix may update this cookie policy to reflect changes in technology, regulations, or practices. We will notify you of significant changes and update the "Last Updated" date below.
14. Contact Information
For questions about cookies or to exercise your rights:
Email: articixofficial@gmail.com
Phone: +91 7560987816
Address: Kerala, India
Response time: Within 7-10 business days
Last Updated: January 2025 | Version: 2.0 | Effective: January 2025